UIDAI Invites India's Creative Minds to Design Aadhaar Mascot for ₹1 Lakh Prize
The UIDAI has launched a national mascot design contest on MyGov, open until Oct 31, 2025, to create Aadhaar's new visual ambassador. Win prizes up to ₹1 lakh!
UIDAI Rolls Out Mascot Design Contest for Aadhaar's Visual Ambassador
NEW DELHI, October 17, 2025 - The Unique Identification Authority of India (UIDAI) has launched a nationwide competition, inviting Indian residents to design an official mascot that will serve as the visual ambassador for Aadhaar. Announced on the MyGov platform, the contest seeks to create a unique and memorable figure that embodies Aadhaar's core spirit and values.
The mascot is intended to make UIDAI's communication more relatable and engaging across all age groups. It must reflect the program's foundational principles, including trust, inclusivity, empowerment, and digital innovation, while also embodying the spirit of service, security, and accessibility associated with the Aadhaar identity.
The competition is open to all Indian citizens, including individuals and teams, and entries must be submitted exclusively through the MyGov contest page. Participants are allowed to submit one original design, which must be accompanied by a brief concept note and a creative name for the mascot.
The deadline for all entries is October 31, 2025.
Attractive Prizes for Winning Designs
UIDAI has allocated an attractive prize pool of up to ₹1 lakh for the top three winning designs. The first-place winner will receive a cash prize of ₹50,000, followed by ₹30,000 for the second prize and ₹20,000 for the third prize. All recognized winners will also be awarded certificates of recognition. Additionally, creative names submitted for the mascot will receive separate rewards.
Submissions will be evaluated based on their creativity, originality, aesthetic appeal, and, crucially, their alignment with the UIDAI's institutional values. The Authority is encouraging the public to leverage their creativity to contribute to the ongoing journey of Aadhaar in fostering inclusion and digital empowerment across the nation.
Detailed guidelines and participation instructions are available on the official competition page.
