India's Silver Surge: Addressing Elderly Challenges with New Policies and 'Silver Economy' Focus

With the elderly population set to hit 230M by 2036, India's government unveils major initiatives, from pensions to geriatric care, focusing on the 'silver economy.'

National Posted on: 2025-10-28 11:47:26 Updated on: 2025-10-28 11:50:40
India's Silver Surge: Addressing Elderly Challenges with New Policies and 'Silver Economy' Focus
The Maintenance and Welfare of Parents and Senior Citizens Act and schemes like APY and NPHCE form the core of India's push for elderly welfare.

India's Growing Elder Population: Challenges and Government's 'Silver Economy' Push

India is undergoing a rapid demographic shift, with its elderly population (aged 60 and above) projected to more than double from 100 million in 2011 to around 230 million by 2036, representing nearly 15% of the total population. This profound societal transformation is already evident, particularly in southern states like Kerala and Tamil Nadu, and in Himachal Pradesh and Punjab, which exhibit above-average elderly populations. Kerala is projected to have the oldest population by 2036, with 23% of its residents being 60 or older.

The evolving demographic landscape presents a host of challenges, alongside emerging economic opportunities, which the government is addressing through a multi-pronged approach.

Key Challenges for India's Seniors

The elderly often face vulnerability due to inadequate support systems. Major challenges include:

  • Health: Rising disabilities, stigmatized mental health conditions (like dementia), and an urban-rural divide in access to inadequate geriatric infrastructure.

  • Economic: Insufficient social security, high living and medical expenses, and limited financial resources.

  • Social: Weakening traditional family support, leading to social isolation and neglect.

  • Infrastructure & Digital Divide: Public spaces and transport are often not elderly-friendly, and many seniors face barriers to technology adoption.

Government's Comprehensive Initiatives

The Ministry of Social Justice and Empowerment (MoSJE) serves as the Nodal Ministry for senior citizens' welfare, spearheading numerous policies and programs in collaboration with other departments.

Legal and Financial Security

  • Maintenance and Welfare of Parents and Senior Citizens Act, 2007 (and 2019 Amendment): Legally obligates children and heirs to provide maintenance, ensures a "life of dignity," and removed the previous monthly maintenance ceiling of ₹10,000. It also mandates appointing Nodal Officers for seniors in police stations.

  • Atal Pension Yojana (APY): A flagship social security scheme offering a guaranteed minimum monthly pension of ₹1,000 to ₹5,000 after age 60 for subscribers aged 18-40.

  • Indira Gandhi National Old Age Pension Scheme (IGNOAPS): Provides financial support of ₹200 (up to 79 years) and ₹500 (80+ years) monthly to citizens aged 60+ living below the poverty line.

  • Senior Citizens' Welfare Fund (SCWF): Established under the Finance Act, 2015, utilizing unclaimed funds from various sources to support senior citizen welfare schemes.


Healthcare and Support Services

  • Ayushman Bharat -Pradhan Mantri Jan Arogya Yojana (AB-PMJAY): Expanded in October 2024 to offer free annual treatment benefits up to ₹5 lakh to approximately 6 crore senior citizens aged 70 and above, regardless of socio-economic background.

  • National Programme for the Health Care of the Elderly (NPHCE): Launched in 2010-11, it provides accessible, affordable, and high-quality comprehensive geriatric healthcare across all 713 health districts, including dedicated wards and services.

  • Rashtriya Vayoshri Yojana (RVY): Launched in 2017, this scheme provides assisted living devices (e.g., hearing aids, wheelchairs, walkers) free of cost to senior citizens in the BPL category or those with a monthly income not exceeding ₹15,000.

  • Elderline (14567): A national, toll-free helpline launched in 2021 to provide compassionate support and connect seniors with relevant services.


The 'Silver Economy' Focus

The government is actively promoting the 'silver economy'-an economy driven by goods and services designed for the elderly. India's silver economy is currently valued at approximately ₹73,000 crore in 2024 and is poised for substantial multi-fold growth.

  • Senior Care Ageing Growth Engine (SAGE) Portal: An initiative to encourage young entrepreneurs and start-ups to develop trusted elderly care solutions. It offers equity support up to ₹1 crore per project.

  • Senior Able Citizens for Re-Employment in Dignity (SACRED) Portal: Launched in 2021, this digital platform enables citizens above 60 to register and find job and work opportunities with private enterprises.

  • Integrated Programme for Senior Citizens (IPSrC): Provides grant-in-aid for the operation and maintenance of 696 Senior Citizen Homes (old age homes) and other facilities, offering free shelter, nutrition, and medical care to indigent seniors.

Beyond these, initiatives like the Geriatric Caregivers Training and the use of technology such as the e-Sanjeevani telemedicine platform are enhancing the quality of life, safety, and independence for the nation's growing senior population.